Main Objective

Launching Lungitinb and Eupitrexed as affordable lung cancer medicines in Egypt.”

Challenge

"We need to visualize the main key messages to retain our objectives, as per the brief, to be used in our detail aid. The key messages are as follows:

Guarantee Quality of life. Use in four indications. Available at an affordable price."

Solution

"Creating a creative concept to retain Hikma."

Storyline

"Providing affordable treatment for lung cancer patients is not an option. That's what LUNGITINB and EUPITREXED formulas offer. Because it is available in abundance and at an affordable price, it will be easier for lung cancer patients to live healthier lives."

Main Visual

Credits

Client: Hikma EGY
Agency: OREVAN, Cairo
Creative Director: Karim Taha
Creative Storyteller: Aly Mobarak
Senior Graphic Designer: Shenoda Helmy

Published